Definition

In Language Analysis writing, the audience refers to the collection of people who read, hear, view or otherwise experience the piece being analysed. Identifying the audience can assist in understanding what techniques have been used and why they may be effective. Certain formats, tones or techniques may be particularly effective or alienating for specific audiences.

Determining the audience

Often the background information of a piece will contain information about the audience. Another way of determining the audience is to consider the format of the piece and where it has appeared. For example, an online publication may be targeted at a younger audience. Similarly, a publication that one must be a subscriber to receive would suggest an audience with a vested interest in the issue at hand. Certain audiences may result in the creator using jargon or other targeted techniques that are more persuasive for that specific group of people.