Please note, other sound stressing techniques include consonance, assonance and sibilance.

Example

For example: “Wary Wayne and Judgey Julia.”

Definition

Alliteration is the repetition of the same sounds or of the same kinds of sounds at the beginning of words or in stressed syllables within a phrase. Generally this is used to make a sentence or phrase memorable, humorous or to create emphasis.

Effect on reader

Because of the altered rhythm of the sentence from the repeated sound, alliteration changes the way a reader may read a sentence, and in this way, the writer may draw attention to a previously overlooked part of the article or discussion point. In the above example, alliteration is also being used to create a light-hearted, mocking tone which is directed towards the people discussed.