Cliche

Example

“What goes around comes around.”

Definition and effect on reader

Clichés are overused or hackneyed phrases that often appear in colloquial speech. Because of this, they are generally not very persuasive when used alone, as their meaning is obscured by their prevalence in speech. However, they may be used to effectively build up a colloquial tone and persuade the reader through the illusion of a conversation, rather than a one-way lecture.