Also referred to as informal language, slang or vernacular.
For example: I love my staffy as much as the next bloke, but all this talk about “cruel” puppy mills just makes me roll my eyes.
Colloquial language is informal language that is not necessarily rude, but would not be used in a formal situation. Its use creates a casual tone– in the example above the use of Australian vernacular (“bloke”) makes the sentence appear like a spoken conversation with the writer rather than a formal piece of writing. This sense of casualness can alter the tone and potentially create a sense of connection with the writer for the reader.
In Language Analysis writing, colloquial language is often slang or word shortenings specific to Australia. Words and phrases such as “g’day” and “she’ll be right” instantly connect the issue that’s being written about with Australia, or at least with an Australian audience.
When appropriately used, colloquial language can be useful in creating a bond between reader and writer that makes it easier for the reader to agree with the writer’s point of view, but can come across as out of place with a serious issue.
This is one of many techniques that re-positions the writer. In this case, the writer is using a particular style of writing in order to bring themselves down to the same level as the reader- similar to using humour.
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