A logical structure is a way of identifying a piece that is easy to follow in its progression of ideas or arguments. This can manifest itself in any number of ways but generally allows for the reader to see the arguments behind a particular point of view and then continues on in an attempt to persuade them to adopt that point of view into their own life.
For example: consider if the Australian Red Cross was trying to persuade you to donate blood. A logical structure might look like this:
This sort of structure can be accommodating because it allows the reader to follow along easily and can position the writer as logical, and therefore more credible.
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