In addition to a contention, some written and visual pieces have an aim. First and foremost, the creator aims to persuade the audience of their contention, but they may also have a secondary aim to alter the audience’s behaviour.
Persuading the audience to…
It is not uncommon for aims to appear in hyperlink form in online pieces, for example, a link to a petition or to additional work by the creator.
Want to suggest an edit? Have some questions? General comments? Let us know how we can make this resource more useful to you.