Euphemism

Example

Using the phrase passed away instead of died, or correctional facility instead of jail.

Definition and effect on reader

Euphemisms are polite or softening phrases used in replacement of words that might seem harsh or unpleasant to hear. They replace the plain English phrase to make the idea more palatable or friendly. In this way, they can be used my writers to make an idea seem kinder than it actually is, for example suggesting that a drug has “negative patient outcomes” instead of severe health complications.