The heading of a piece refers to its title and potentially secondary titles or by-lines.
The text of a heading will generally be designed to catch the reader’s attention and persuade them to read on to the body of the text. Because of this, headings generally include some form of alliteration, rhyme, metaphor, simile, pun, or other short and memorable method of phrasing in order to capture the reader’s attention. Additionally, the title will often include the basic message or insinuate the main contention, providing the reader with a preview of the writer’s point of view.
Talking about the heading does not simply mean the text, but the colour, size, positioning and font type as well.
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